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The primary benefit of aligning sales and marketing is that it makes the jobs of both teams drastically easier. Nearly two-thirds of sales reps complain that they can’t find content that they need to send to leads. The marketing and sales disconnect literally prevents your employees from doing their jobs to the best of their abilities. Fixing this relationship will boost morale in these vital teams, encouraging them to excel in their positions for themselves, for each other and for their company.

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Effective Marketing Strategy eBook

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