---
title: c2b solutions | Cleriti
---

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# Our Work

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C2B SOLUTIONS

![Consumer ACAlogy Whitepapter](https://www.cleriti.com/hs-fs/hubfs/2018_Redesign/3.4-b2c-solutions/c2b-solutions-consumer-ACAlogy.jpg?width=1125&name=c2b-solutions-consumer-ACAlogy.jpg "Consumer ACAlogy Whitepapter")

### The Client

With more than 75 years of cumulative experience applying consumer insights in P&G’s healthcare division, c2b solutions collaborates with healthcare organizations on patient engagement strategies that succeed in a reform environment. The brand’s propriety psychographic segmentation model and market research offer these businesses much-needed insight into the needs, wants, attitudes and motivations of healthcare consumers.

### Our Objective

c2b solutions had an innovative product and business model that could revolutionize how healthcare organizations understand and engage with consumers — but needed a platform and a strategy for sharing their message online.

### The Work

Cleriti worked with c2b solutions to develop and execute a digital go-to-market plan, helping build the brand from the ground up.

Starting with a robust buyer persona, Cleriti outlined and executed a series of inbound marketing campaigns that conveyed the value of c2b solutions’ consumer behavior research and insights model and established the brand as a thought leader in the industry.

![The Results Are In: 2,000 visitor traffic increase, 45% lead generation conversion rates, 500+ blog visits each month.](https://www.cleriti.com/hubfs/2018_Redesign/3.4-b2c-solutions/c2b-solutions-results-desktop.jpg) ![](https://www.cleriti.com/hubfs/2018_Redesign/3.4-b2c-solutions/c2b-solutions-results-mobile.jpg)

![](https://www.cleriti.com/hubfs/2018_Redesign/3.4-b2c-solutions/c2b-solutions-laptop.jpg) ![](https://www.cleriti.com/hubfs/2018_Redesign/3.4-b2c-solutions/c2b-solutions-laptop.jpg)

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