NaviStone® is a startup company with a revolutionary technology that significantly changes the way direct mail audiences are built. The technology takes retargeting offline, utilizing digital consumer behavior data to engage website visitors with targeted direct mail campaigns. Cleriti was there for them at the beginning, before the technology was launched, helping them take their small startup to a healthy, profitable business in record time.
While NaviStone had developed a product that had the potential to transform marketing, the company needed to raise awareness of their brand and educate potential customers on how to apply the new technology.
NaviStone partnered with Cleriti to launch their marketing efforts online and provide ongoing content marketing services. This included successfully developing the company’s digital branding, from concept to development of the NaviStone website. We also launched the company’s social media presence, and created compelling educational content, including a video series, podcast, blog, infographics, and whitepaper content.