KalioCommerce combines an e-commerce experience with Silicon Valley cloud-based infrastructure, deep enterprise application development, and integration know how. KalioCommerce offers services in cloud and IT, virtual account teams, and other professional services.
KalioCommerce was seeking lead generation and lead conversion solutions through an inbound marketing campaign.
Cleriti developed an in-depth campaign strategy that started with a robust, functional persona of the KalioCommerce target customer. Cleriti created quarterly content campaign plans that identified the specific content that would be the most effective in attracting their buyer persona. Featured keywords were identified and used in creating and publishing blogs, whitepapers, ebooks, and more.
In addition to producing all planned content, Cleriti also managed KalioCommerce social properties and provided amplification of content through automation. Cleriti provided KalioCommerce with regular website maintenance recommendations to ensure visitors were able to follow an optimal path to purchase and that the website was optimized for search engines.