Paid Search Manager

Freelance Opportunity

Cleriti is looking for a freelance Paid Search Manager that has both PPC and paid social experience for the planning, execution and maintenance of marketing campaigns for our clients. 

Responsibilities: 

• Participate in forming effective paid search and paid social strategies
• Launch and optimize various PPC, display and social campaigns
• Oversee accounts on search platforms (e.g. Google Ads, Yahoo, Bing)
• Responsible for keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce weekly and monthly reports for management (e.g. dashboards) and clients
• Write creative and concise ad copy that will effectively drive clicks
• Continually optimize existing campaigns by adjusting levers, managing keywords and monitoring results
• Suggest and develop new campaigns across multiple channels and continually optimize existing campaigns
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Requirements: 

• Proven experience as a PPC Manager or Digital Marketing Specialist
• No less than 2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Working knowledge of Google Ads Manager and Facebook Ads Manager
• Working knowledge of analytics tools (Google Analytics, Tableau, etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• BS/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
• Experience with HubSpot is a plus