Paid Search Manager
Freelance Opportunity
Cleriti is looking for a freelance Paid Search Manager that has both PPC and paid social experience for the planning, execution and maintenance of marketing campaigns for our clients.
Responsibilities:
- Participate in forming effective paid search and paid social strategies
- Launch and optimize various PPC, display and social campaigns
- Oversee accounts on search platforms (e.g. Google Ads, Yahoo, Bing)
- Responsible for keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce weekly and monthly reports for management (e.g. dashboards) and clients
- Write creative and concise ad copy that will effectively drive clicks
- Continually optimize existing campaigns by adjusting levers, managing keywords and monitoring results
- Suggest and develop new campaigns across multiple channels and continually optimize existing campaigns
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements:
- Proven experience as a PPC Manager or Digital Marketing Specialist
- No less than 2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Working knowledge of Google Ads Manager and Facebook Ads Manager
- Working knowledge of analytics tools (Google Analytics, Tableau, etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BS/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
- Experience with HubSpot is a plus