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SugarCreek Inbound Marketing Case Study
Food Manufacturing Marketing
SugarCreek Inbound Marketing
Manufacturing Marketing Strategy


SugarCreek, a respected, family-owned bacon manufacturing company, had fifty years of experience in the business, but was looking for a way to modernize the brand. At the start of 2014, SugarCreek's VP of Business Development formed a partnership with Cleriti to update the company website and create a marketing strategy that would bring the brand into the twenty-first century. In 2015, SugarCreek also began working with a well-regarded Public Relations firm to further leverage resources produced by Cleriti. The results have been phenomenal, and SugarCreek now has a sales pipeline for a new plant specializing in Sous Vide that has been filled through 2020. 


Visits to Website 7,245 Per Month (Avg)
Website Conversion Rate 2% Per Month (Avg)
Leads from Website 54 Per Month (Avg)
Sales Inquiries 21 Per Month (Avg)
ROI From Investment 2500% in 2016     


SugarCreek was founded in Washington Court House, Ohio in 1966 as a manufacturer of raw bacon with a committment to sustainability.

Today, nearly half a century later, the company has grown into a diversified, innovative and extraordinarily flexible food manufacturer with six major facilities. It provides a wide-ranging, value-added assortment of raw and fully-cooked products for domestic and international customers across all channels of trade.

Cleriti provides the following marketing solution to SugarCreek:

  • Gold Inbound Marketing Package (Learn More)
  • HubSpot Website Development and Maintenance (Learn More)
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