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SugarCreek Inbound Marketing Case Study
Food Manufacturing Marketing
SugarCreek Inbound Marketing
Manufacturing Marketing Strategy

BRIEF DESCRIPTION

SugarCreek, a respected, family-owned bacon manufacturing company, had fifty years of experience in the business, but was looking for a way to modernize the brand. At the start of 2014, SugarCreek's VP of Business Development formed a partnership with Cleriti to update the company website and create a marketing strategy that would bring the brand into the twenty-first century. In 2015, SugarCreek also began working with a well-regarded Public Relations firm to further leverage resources produced by Cleriti. The results have been phenomenal, and SugarCreek now has a sales pipeline for a new plant specializing in Sous Vide that has been filled through 2020. 

AT A GLANCE

Visits to Website 7,245 Per Month (Avg)
Website Conversion Rate 2% Per Month (Avg)
Leads from Website 54 Per Month (Avg)
Sales Inquiries 21 Per Month (Avg)
ROI From Investment 2500% in 2016     

SCOPE OF WORK

SugarCreek was founded in Washington Court House, Ohio in 1966 as a manufacturer of raw bacon with a committment to sustainability.

Today, nearly half a century later, the company has grown into a diversified, innovative and extraordinarily flexible food manufacturer with six major facilities. It provides a wide-ranging, value-added assortment of raw and fully-cooked products for domestic and international customers across all channels of trade.

Cleriti provides the following marketing solution to SugarCreek:

  • Gold Inbound Marketing Package (Learn More)
  • HubSpot Website Development and Maintenance (Learn More)
About Us

Connect, convince and convert with clarity. You're growth oriented, and so are we. Cleriti is Cincinnati's premier inbound marketing agency helping companies get more leads online, nurture them and clearly track how they become customers.

Our Services
  • Inbound Marketing
  • HubSpot
  • Growth-Driven Websites
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