Thermo Fisher Scientific Inc. is a global leader in biotechnology product development and services, offering the tools customers need to accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics, deliver medicines to market and increase laboratory productivity.
Thermo Fisher Scientific was in the process of launching a new line of spectroscopy equipment and needed a way to raise awareness of the product in the global market. Cleriti was brought on board to develop a LinkedIn advertising campaign that would help prime the market.
Cleriti utilized existing audience targeting data to create an actionable Buyer Persona. From there, we deployed a highly-targeted LinkedIn campaign and developed copy and creative for unique ad sets to reach their global audience.